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Deal Number has reached Sensitive Point
2011-06-13 12:59:36 Origin: Author: 【Big Middle Small】 Scan:1439Times Comment:0Bar

    Recently, the CCTV reports of "the exposure of illegal developers to do card" has led to great attention to the industry and the purchases. Increasing pressure in the control policy, and the market turnover is dropping significantly in the context, the view holds that this means that the current developers' selling pressure is further increased. Meanwhile, the data also show that as of now there have been three decrease of market supply, inventory and sales volume, what about Beijing house inventory? Who will be levied property taxes? What secrets are hiding in the developer's promotions? Let us look at this issue reports.

Further reading on second-hand house entering a deep sleep.

  Regulation is the same with the previous two, the third round of the macro-control effects of second-hand housing market is far more than new houses. Statistics, compared with January, the city's new customer base in May fell by about 21% reduction in the source part of the region by more than 50%. Supply and demand in individual regions for the first time the phenomenon of inversion, that supply exceeds demand. Industry sources say that this is the second since 2005, more than 6 years, the regional buyers' market again phenomenon. Will enter the next room or a second-hand the depth of dormancy.

  It is reported that supply and demand inversion is mainly in the outskirts of Fourth Loop, such as jujube East in the surrounding area, Daxing, including Xinghua Yuan, Rainbow Town, Chaoyang Longsheng Park and the surrounding area after the New Town. "chain property" principal analyst Zhang holds that it is the first time in recent years current buyer's market. In a buyer's market, firstly means that owners of price "jumping off " phenomenon does not exist. Secondly, the phenomenon of home buyers chasing the price is not there. If status of a buyer's market continues, prices will be significantly reduced. The reduction in demand, the transaction reduces the difficulty of the process of bargaining. Some owners take the initiative with a low listing price to attract buyers, such as the days pass Beiyuan surrounding areas in May and the new availability of the listing price compared to April, down about 6%.

   Projects of signing rate less than 10% is almost 3 percent

    Since the third round control this year, the Beijing house market turnover has been at low levels. According to the "chain property, " market research statistics show that turnover of new homes in April 7000 sets, down more than 35% in January. May 20 days before the Beijing real estate market turnover for the 4038 new units, more than in April fell 30%. Volume is expected in May will remain at 6500 ~ 7000 sets. This is the second since August last year, 5 months after the lowest point of market transactions. From the sales of new projects this year, a trend point of view, signing rate greater than 50% of the month the project was reduced in proportion, while the signing rate lower than 10% of the contracted projects in the rapid increase is expected in May month of signing rate greater than 50 % Of the projects accounted for no more than 50% signing rate accounted for less than 10% of the project may be increased to nearly 3 percent. "chain of family property, " principal analyst Zhang month that, from the current trend, the next 3 months the new home market trading volume may also be difficult to over 7,000 units.

    In addition to "chain property", the Weiye I Love My Family and the Beijing Central China two organizations also agreed about the slump market of May. Hu Jinghui said that in April the city volumn is less than 1 million, expecting the same this month. In fact, one million is a very sensitive threshold, if the volume is less than one million units, it indicates that the productivity of the whole market was certainly excessive. Dawei also think that the trading volume in May will remain at a low point in the stalemate, and the amount is in the process of felling to push drop in price, but it does not rule out that the chain volume may increase due to the volatility of individual projects or occasional slight rise.

    Earlier, media reports that this year the market supply and sale of inventory has been double-cut. According to Beijing Real Estate Transaction Management Network the new house stock in Beijing is less than 7 million, almost close to historic lows. However, data from the professional bodies have shown that, as new open projects sign rates remained low, which has led to new housing stock continued to rise in the last three months.Until May 18, Beijing, new housing stock has reached 98,209 units, nearly 10 million units, which is since January this year the stock of new housing once again approaching 10 million.

Date on the inventory of the new house has not been agreed similar to the house price. No matter the amount of stock is decreasing or increase is not influenced by prices according to the insiders, but rather on the capital situation of the developers.

  Tongzhou is typical price decrease is denied

Sales, credit limit is a major reason for current low market volume. And the price is not adjusted because of supply. Places like Tongzhou have sufficient supply and stocks, and some projects have already dropped significantly, but still it is strange that the volume did not pull up. Tongzhou, Beijing and even the whole country's most typical of a region far beyond its price The actual value. The current average price per square meter in area from 15,000 to 20,000 yuan between, but the actual decline in prices after the majority of buyers are still out of the psychological level, therefore not recognized by the market. The price of the items recently didn't receive positive feedback from the market which will affect the follow-up project of a more substantial price cuts, but whether this will be recognized by the market price is not determined.

     Purchasers have a measurement themselves

Hu Jinghui VP of Weiye I Love My Family

High price is certainly an important aspect of low market transactions currently, while the policy is also playing its role. First of all, the strict purchase limit implementation of the policy certainly needs to play some role in suppressing; In addition, banks are becoming increasingly strict on purchase mortgage loans to individuals, home buyers no longer have a strong willingness to buy if the end of May or June, Beijing low-cost affordable housing or middle-priced housing has some price decline, and then trading volume may be picked up. Currently, some marginal regions and high prices of the big house has dropped slightly, but the price inflection point has not yet become a common phenomenon. In fact, for when can be shot time the majority buyers still have a psychological expectation, and wether the price adjustment is able to achieve the psychological expectations of the purchaser.

 Recently, the news of "developers illegally getting card " broke out, journalists contacted the third party the first minute - SouFun website, and company is not open to media right now. According to report, CCTV coverage of the platinum card is part of the website group buying activities, and webs like SouFun having this marketing strategy to attract buyers has been the consensus of the mainstream real estate websites.

    What kind of game rules in this cards sales by a third party agency, Weiye I Love My Family Hu Jinghui tells reporters in the interview about the mystery. "Web site cards does not really need so much customer data, and developers are not grabbing the money, because money does not fall into the hands of developers, but to offset the advertising costs. Which equivalent to pre-fund the developers, and the site is hoping for advertising revenue, so a new play was invented."

    As previously reported, although the cards are on the project, third parties are making money. And this card is bringing benefits to three birds, on the one hand, the website made ads while developer funds are not sufficient, and also the first time recover the advertising costs; on the other hand, developers do not spend their own money to do the advertising on the site; while it also allow home buyers feeling for cheap deal to spend 1 million for 5 million houses, discount in theory. At present, whether this cards sale by a third party is a breach of concession, they have different opinions. In this regard, Hu jinghui holds that for money from selling is collected by a third party, the actual effect is ads fee was paid by developers; then, whether it is a violation depends on the details that whether it is for developer to do card Charge in disguise, or simply group buying sales practices.

    For developers, selling cards are equal to the price decrease, and use of this form avoid the impression that prices are deceasing the moment it is opened. Insiders believe that this shows the developer from the sales side that the pressure is further increased. Beijing Zhongyuan three degree market, director of market research  Zhang Dawei believes that the phenomenon of card is a long history with little to do with sales pressure. 

   The SFC said that a few companies on mergers and acquisitions of real estate class of applications have been approved, which does not mean that the relevant policy changes ---

Yesterday, the Commission official said, the SFC has a small number of applications approval for merger and reorganization of corporate real estate class, but it does not mean a change in current policies. continuation of existing policies and regulations are still on and applications for M & A real estate development are suspended. 

The official stressed that the recent reorganizations of some of the real estate business approved in August last year were those that existed prior to last August, the SFC in conjunction with Ministry of Land will release the companies after the verification that there is no idle land or speculation.

It is reported that for the previously accepted applications for mergers and acquisitions of real estate classes, in order to verify the existence of "national ten"in reference to "acts of idle land and speculation", the SFC and the Ministry of Land Resources has established a real estate class M & A Supervisory cooperation mechanism, and in September last year, all accepted verification will have been transferred to Ministry of Land.

  Ministry of Land, after verification holds that there are problems for the real estate business to be corrected, a very small number of enterprises got through the verification. Commission will verify according to relevant regulations  for restructuring approved by Ministry of Land.

  The official also pointed out that relevant enterprises can only apply to the  regulatory authorities after General Assembly, and last year the policy was issued in August, so the stock before this application is not much.

 In 2010, the State Council issued a "strong containment on housing prices in some cities"which clearly requires that "For real-estate companies that have existence of idle land or acts of speculation, commercial banks may not grant loans to new development projects, and SFC authorities should suspend its icensing, re-financing and material assets reorganization." Subsequently, the Commission in August 2010 announced on the market to suspend accepting applications for real estate companies to develop corporate restructuring.

   This year, in the context of the credit tightening, it is difficult to obtain funds from the stock market, banks, trust financing, overseas listing, issuing bonds as part of its fund-raising are the main way. Among them, the trust financing housing prices become one of the few resort chain to save money. First 5 months of 2011, there will be sunshine city, Shimao shares, Asia Standard construction, lucky star and a number of shares of mainland enterprises listed on the Housing Trust announced financing plan.

 Enlightments from Balance Sheets of Property Service Project

   According to twenty-third of "Beijing Property Management Regulations" starting from October 1, 2010  the property services companies should  publicized last year's property contract implementation and balance situation and the property service budget in the first quarter of each year  if the owners have any question, the property services enterprises should promptly respond accordingly, all residential property services business in Beijing will have to public notice to the owners this March this year. According to media reports, eighty percent property services business publicize last year's bill, there are twenty percent companies did not o it timely. At the same time for those publicized info, there are content of non-compliance issues, focusing on six areas: First, property companies did not follow the documentation requirements; Second, the location was not significant for publicity posting; third the publicity number is of doubtful accounts; Fourth, the balance of payments statistics are not accurate; Fifth companies intentionally left out public revenue; Sixth, repeatted account appeared in publicity. In addition, some loss appear in property companies' statements,which the owners expressed doubts.

   in the year of 2010 is 4.6624 million yuan, 6.124 million yuan of various service fees, income and expenditure balance of -146.16 million, residential property fee payment for the year was 98.34% . Some owners did not understand the reasons and think that loss should be explored, some owners said, although there are challenged, but do not know by what are means to resolve. How to confirm the authenticity of this report is troubling the owners, property companies, after all, you can not rely on unilateral rhetoric. And property services companies said that the residential property costs 2.9 yuan / square meters of standard can hardly make ends meet, but they did not dare raise prices, as prices go through the General Assembly to be approved the owners, can the owners recognize it? After a further rise the payment rates will decline. However, the owners questioned, this standard should not cause loss.

For these problems, lawyers and industry experts have given their solutions. In fact, from the perspective of third-party rating agencies, the problem can be easily solved.

   Whether the 2.9 yuan / square meters of property fee standard is appropriate is not for property owners or business sense to decide.The determination of the price of the property service charges is based on property service standards, the Beijing Municipal Commission of Housing and Urban residential property in Beijing last year has issued the service standard (DB11 / T 751-2010), which is divided into five different ranges, the owners decide to enjoy what level of property services, and paying different fees according to the standards.In addition, the total residential floor area, number of green areas and elevators, running time on the property costs also affect the price.

 "Supervision of third-party assessment of Beijing Property Services Regulations" Article III, to encourage property rights and interests of the parties to the main property project in determining the fees, property inspection and other aspects of the project and transfer the whole process of property services to supervisory agencies which addresses the owners questions about property prices, property quality, but also to solve the property services because the price is too low, which results in decreased quality of service, dropping of property service charges, and vicious circles of companies losses every year.

Property owners are looking forward to the early recognition of the professional role of third-party rating agencies, and third-party rating agencies have to go through its continuous efforts to achieve a win-win result!

 

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